Barilla WTCE 2022

Barilla needed a large booth to accommodate people that could taste what the chef cooked. The target audience was mainly B2B, so the design needed to be minimalist but warm and welcoming at the same time. 

We offered a turn key solution that included everything from the transportation of the food on the stand to the organization of the chef.

The stand was designed and built by us, including the kitchen that was used for the live show cooking during the exhibition.