IKEA Villesse Pinocchio Immersive Experience

The IKEA Villesse mall in Gorizia hosts different events in a special dedicated room.

We followed the creation of the Pinocchio Immersive Experience commissioned directly by IKEA to create a beautiful experience for the kids that visited the Villesse mall.

This installation included:

• various backlit fabric panels;

• small and large holograms;

• a 3D whale with projections inside and outside;

• a giant fully projected room with 3D video;

• interactive screens with motions sensors that displayed the characteristics of the Pinocchio story moving as the person in front of the screen.

These technologies together created a beautiful path to follow for the visitor and brought him in another dimension, in the world of Pinocchio.