IKEA Villesse Pinocchio Immersive Experience
The IKEA Villesse mall in Gorizia hosts different events in a special dedicated room.
We followed the creation of the Pinocchio Immersive Experience commissioned directly by IKEA to create a beautiful experience for the kids that visited the Villesse mall.
This installation included:
various backlit fabric panels;
small and large holograms;
a 3D whale with projections inside and outside;
a giant fully projected room with 3D video;
interactive screens with motions sensors that displayed the characteristics of the Pinocchio story moving as the person in front of the screen.
These technologies together created a beautiful path to follow for the visitor and brought him in another dimension, in the world of Pinocchio.