Maserati Ghibli Launch Event

The launch of the Maserati Ghibli was a statement of the evolution of the Maserati brand. The event needed to share the pureness of the Italian automotive industry in the design and dynamic aspects.

We created all the structures for the event, designed by Francesco Mansueto and followed the Italian presentation tour.

Around the car and at the entrance were fabric and aluminum structures that integrated prints and monitors with the descriptions and the specs of the car. Another part of the structures were lit up with very diffused lights and created a spectacular environment around the car.