Unlimited Box for Hyundai Kona

We collaborated hand in hand with Eurotarget Events, Van Orton Design and Studiobase2 to create this amazing phygital experience for the presentation of the new Hyundai Kona 2024.

The structure has been created to be installed outside and it needed to last 14 days. It withstanded two tornados and four downpours with hail.

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Inside of the Unlimited Box we created a path for the visitors, welcoming them with an immersive tunnel that highlighted Hyundai’s vision and mission.

In the main room, the visitors could discover the key features of the car with an interactive projected wall and live a new experience within the immersive room.

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The Unlimited Box was the final stage of the Hyundai Kona presentation in Italy, created and managed by Eurotarget Events.

After the media presentation day, the Box remained installed for a week to be visited by everyone.

The most interesting part of the event was this interactive wall that made the visitor search with infrared torches the key features around the moving car.

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DONE! Brand launch